Victory is a leading investment firm focused on real estate and hotels throughout western Europe.
Established in 2009, they represent a new kind of investment group, with a relentless focus and a highly selective approach to raising funds and generating long term value. In preparation for a significant period for the business, we supported them through a corporate brand re-fresh and digital renovation project.
The centrepiece of this refined brand was to be a new website that reflected the position and stature of the company within the premium real estate market. It would be supported by a refinement of the brand’s visual identity and set of wider marketing materials. We completed a series of detailed stakeholder interviews and undertook extensive competitor research to identify the existing benchmarks in the market. All of this work came together in a revitalised brand identity that truly reflects Victory’s reputation as one of the best in its field.