Our Work
Icon Real Estate | Netherlands

The Atrium

Branding + Digital + Print

With its high performing stable economy, skilled workforce and central European location, the Netherlands is a rising star in the international property investment firmament.

Following our marketing of Credit Suisse’s Dutch portfolio, the biggest in the country, we were approached by Icon Real Estate to help them brand and market a new refurbishment, Atrium Amsterdam, as a luxury investment asset.

The revamped Atrium Amsterdam is the Central Business District’s most prestigious development with new services including a concierge and luxury central areas like the stylish ground floor reception and restaurant. Our campaign had to highlight the dazzling new design and, crucially, convince investors that the Netherlands is the place to be for international business. Our exclusive coffee-table book and website set a new benchmark for property marketing in the Netherlands and helped secure a buyer – the French investor, Amundi – in less than five weeks.

Since completing the job, we’ve seen a marked increase in interest from local and international developers who are primed and ready to tap into the growing Dutch property market.

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