Six Senses Residences Crans-Montana is the pinnacle of luxury residential property.
Typically specialising in premium coastal resorts, this development, nestled in the jewel of the Swiss Alps, represented an exciting diversification for the brand. The quality of the product was undeniable, but requiring a quick turnaround and involving a high number of stakeholders, a considered and professional touch was required.
The brand we created transposed the Six Senses essence to a mountain location. This involved focussing on the concept of “reconnecting with nature”, leaning on the breathtaking scenery and the variety of wellbeing benefits offered to potential owners. The resulting visual identity was at once aspirational, luxurious and exclusive.
Attention to the smallest details was vital in every aspect of the campaign, so just like the asset itself, every facet was finished to the highest possible quality.