Once home to L’Illustration newspaper, a breath-taking classical building had been reimagined as an exceptional home for modern Parisian business. Saentys drew on its rich heritage as a catalyst of creativity to deliver a distinctive launch campaign.
Saentys was tasked with building an impactful brand and marketing materials for the newly refurbished commercial property, which boasted exquisite Haussmann architecture outside and two vast floors of the most up-to-date corporate services and spaces inside.
We embraced the building’s legacy as an engine of creativity, partnering with agency Creative Debuts to commission original illustrations from undiscovered artists. These filled the walls of the building and served as a striking embodiment of its bold new branding, which alludes to the publishing heritage and provides a striking counterpoint to the building’s unashamedly ornate façade.
A bravely original approach that succeeded in cementing L’Illustration’s identity as an icon of Parisian commercial vitality, both past and future.