Strategy + Branding + Digital + Advertising + Print
Groupama is one of the best-known insurance companies in France. Though well established in the consumer market, its venture into the corporate market required a new approach, a task Groupama Rhône-Alpes Auvergne entrusted to Saentys.
The company’s strong position within the region (both through its presence and outreach programs) led us to create an integrated marketing campaign - from billboard advertising to annual reports - around the heart symbol, giving the brand an open and caring image.
As a natural addition to this campaign, we launched the Groupama RAA website in early April 2016, accentuating its socio-economic and community partnerships, philanthropic activities, and commitment towards the inclusion of young people. The campaign was well received by stakeholders and the public alike.