Strategy + Branding + Digital + Advertising + Environmental + Print
The Geneva Triathlon had been on hold for 2 years. Our brief was to help inject new life into the competition and raise its profile on the world stage.
Our approach was to emphasise the international aspects of the city of Geneva combined with its spectacular natural setting of mountains and lakes. We conducted a complete overhaul of all communication tools and event marketing. The city now welcomes the ETU European Championships 2015, a significant coup, testament to its new-found status.