Our Work
The Carlyle Group | United Kingdom

88 St James's

Branding + Digital + Print

St James’s is home to London’s elite – nowhere more so than its famous 88 St James’s address.

Following redevelopment, this prime central location right next door to St James’s Palace required a multilingual sales campaign targeting ultra high-net worth individuals. Our branding and extensive marketing campaign capitalises on the area’s royal heritage with distinct nods to the British establishment in everything from the brochure font to the emphasis on Royal Warrants. The international sales campaign is currently in full swing.


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