01 July 2015

A blue "Lyon" roams the streets

ADIA (the Abu Dhabi Investment Authority) and Grosvenor Estate teamed up a few years ago to buy and manage Lyon’s best-loved street – the world famous Rue de La République. We became their strategic brand and marketing partner and over the last 18 months have launched a series of promotional and information initiatives to give greater visibility and prominence to the street. Our campaign revolved around a strong and memorable identity – the city’s iconic lion emblem.